Our ambition is to profitably invest at least 1 billion Euros into regeneration over the next 10 years

We exist to create a thriving capital ecosystem that can regenerate itself, communities and the earth for generations to come.

Our regenerative business framework

Our 4 pillar regenerative framework enables us to help companies create purpose-driven profitability that can stand the tests of time, by building self-perpetuating business ecosystems that give more than they take.

Combining various industry-shaping assessments and criteria (including B Corp, SDGs, Iris and standard business principles) with our own strategic insights, our regenerative business framework is measurable and actionable, informing robust regenerative company scorecards.

We pursue long term involvement and healthy, integrated returns within all companies we invest in and for all stakeholders.

Our story

Barefoot Ventures was born out of a fundamental belief in our collective potential and a heightened awareness of our individual responsibility. We are inspired by the work of regenerative pioneers in agriculture and economy, as well as the multitude of companies using business as a force for good.

At Barefoot Ventures, we see business as an opportunity for human and planetary regeneration, where finance is the catalyst and stakeholder profitability becomes the natural and healthy outcome of net positive contributions.

We blend decades of experience across finance and business sectors with groundbreaking strategies and frameworks for regenerative companies and investors. This is our commitment to leave things better than we find them.

  • Commit to a purpose greater than yourself

  • Seek an enlightened awareness

  • Nurture health and wealth for all

  • Contribute more than you consume

  • Embrace epic adventures

  • Create enduring impact

Barefoot definitions

Barefoot - Reconnecting, treading softly and moving through the world consciously; feeling each and every step we take.

Stakeholder - Everyone and everything impacted by what we are doing, in any way, including nature, communities, companies and investors.

Profit – Net positive yield after integrating all costs including externalities from operations, products and services.

Regenerative – To put all life at the center of decision making and pursue self-perpetuating net positive cycles.

Scale – For every enterprise or undertaking there is an optimal size range to maximise resilience, efficiency and impact.

Growth – An essential part of all living systems; we acknowledge and value growth's natural cycles, inherent limitations and regenerative potential.  

Involved Ownership – Active in and connected to the companies invested in.

Long Term Involvement – Any investment horizon that balances the ‘shorttermism’ of our times. Ensures all decisions are cognitive of their potential impact on future generations.