Finance for human & planetary regeneration
We are on a mission to redefine business success and set a new benchmark for finance. We aim to create a thriving capital ecosystem that can regenerate itself, communities and the earth for generations to come.
Our 5 elements for regenerative business
Regenerative business is about purpose-driven profitability that can stand the tests of time, by building self-perpetuating business ecosystems that give more than they take.
A BAREFOOT regenerative business must:
Have a purpose greater than itself.
Operate sustainably.
Create measurable impact.
Nurture its own resilience.
Be profitable for all stakeholders.
We pursue real investment, long term involvement and healthy, integrated returns within all companies we support and for all stakeholders that contribute.
Our story
BAREFOOT was born out of love for life, a heightened awareness of our individual responsibility and a fundamental belief in our collective potential. BAREFOOT is inspired by the work of regenerative pioneers in agriculture and economy, as well as the multitude of companies using business as a force for good.
BAREFOOT sees business as a vehicle for human and planetary regeneration, where finance is the catalyst and stakeholder profitability becomes the natural and healthy outcome of net positive contributions.
BAREFOOT blends decades of experience across finance and business sectors with groundbreaking strategies and frameworks for regenerative companies and investors.
BAREFOOT is our commitment to leave things better than we find them.
BAREFOOT definitions
Barefoot - Reconnecting, treading softly and moving through the world consciously; feeling each and every step we take.
Stakeholder - Everyone and everything impacted by what we are doing, in any way, including nature, communities, companies and investors.
Profit – Net positive yield after integrating all costs including externalities from operations, products and services.
Regenerative – To put all life at the center of decision making and pursue self-perpetuating net positive cycles.
Scale – For every enterprise or undertaking there is an optimal size range to maximise resilience, efficiency and impact.
Growth – An essential part of all living systems; we acknowledge and value growth's natural cycles, inherent limitations and regenerative potential.
Involved Ownership – Active in and connected to the companies invested in.
Long Term Involvement – Any investment horizon that balances the ‘shorttermism’ of our times. Ensures all decisions are cognitive of their potential impact on future generations.